National Geographic Terra Firma™
Explore Single-Origin, Specialty Grade Coffee Presented by National Geographic.
In 2009, Café Bom Dia and National Geographic launched Terra Firma ™, a world-class coffee brand with environmental and social character. Terra Firma unites the adventurous spirit of National Geographic and the award-winning taste of Café Bom Dia for a truly unique coffee experience.
Terra Firma single-origin, specialty grade coffee is carefully crafted to emphasize environmental and cultural sustainability in coffee-farming communities across the world. Sourced by Café Bom Dia from six of the world’s finest growing regions — Brazil, Ethiopia, Costa Rica, Colombia, Sumatra and Kenya, all Terra Firma coffees are Fair Trade Certified™, an international third-party mark that guarantees direct trade, fair prices, environmental stewardship and investment in farming communities.
National Geographic’s net proceeds support vital exploration, conservation, research and education programs.