Café Bom Dia

Since its launch in the 1970s, Café Bom Dia's own-brand coffee has become famous across Brazil for its smooth aroma and trademark flavor.

Now one of Brazil's favorite brands, it has grown into a range of more than 80 products, including ground, whole bean, cappuccino and instant coffees.

A Taste of the Family

In the 1970s, one member of the Marques de Paiva family did the unthinkable – he married a lifelong tea drinker.

Convinced he could change her tastes, the young man set about creating blends and roasting profiles especially to appeal to his new wife. Eventually, with the right high-quality beans and his own custom roast, he devised a coffee she couldn't resist.

His wife switched from tea and the blend became the trademark flavor of Café Bom Dia. The rest, as they say, is history.